One shared kingdom of 14,400 squares (90 × 160). Every square — a pixel — can belong to exactly one player. Your land carries your colors, your image, your name. Everyone sees it. Everyone can come for it.

New citizens receive 1 free pixel on the outskirts the day they join. From that moment, you own territory — and you're in the game.

Open the shop (the PLAY button) and choose Buy land — $0.30 per pixel. Drag a rectangle over empty ground: any shape you like, from a modest 2×5 up to grand estates. Minimum purchase: 10 pixels.

Before paying, plant your banner: upload an image and it fills your new block — your logo, your art, your face. You'll see exactly how it looks on the board before a single cent leaves your pocket.

Destroy — $0.85 per pixel. Drag a rectangle over an enemy's land and raze it. The land does not burn to nothing — it becomes yours, recolored under your banner, your image planted on the ruins.

Two limits, and only two: you cannot raze your own land, and you cannot touch land under protection.

Protect — $0.25 per pixel. Shield any owned land — yours, or an ally's as a gift. Protected pixels are untouchable: no destroy order can raze them, no vote can take them.

Protection holds until the next 7 PM verdict, then it expires. Safety is never permanent here — it's rented, one day at a time.

Every evening at 7:00 PM New York time, the board holds court. All day, every citizen may cast one vote: Pressure a landowner, or Defend one.

Votes are not equal — but not in the way the rich would like. Your vote's weight grows with the square root of your holdings: a giant votes maybe ten times harder than a peasant, never a thousand. The crowd can always topple a king.

When a lord falls: 40% of the fallen land goes to the attacker who held the most pixels that night — to the strongest go the spoils. The remaining 60% returns to the wild, empty ground anyone may buy at dawn.

And yes — you may swing the axe and feel it on your own neck the same evening. Attack and be attacked in one round; lose your empire and still collect spoils from someone else's.

Anyone may publish a review of a product or brand — worth it, or not worth it — backed by an order number and a photo as proof. The crowd likes the best ones to the top.

For brands on the board, ignored grievances are dangerous: every unresolved negative review adds weight to the pressure against their land at the verdict. Treat your customers well, or the board will do it for you.

Two ledgers hang in the great hall: In the Land — who holds the most ground today — and Most Ever — the greatest empires that ever stood, even the fallen ones. Lose everything tonight and history still remembers your peak.

The fallen are never exiled. Empty land awaits. Rebuy, rebuild, return.

Tap any pixel and its owner's card appears: their banner, their story, their links, and one big button leading wherever they choose. Your land is your billboard — dress your card well.